Car Mystery Shopping™

Throughout the auto industry, car mystery shopping has been used for years to attempt to shine a light on dealership sales processes.  However, car mystery shopping results, while “interesting” have always raised many questions about methodology.

Dealer personnel ask whether the questions answered by the mystery shoppers really have any factual relationship to successfully selling cars.  They also ask whether the car mystery shoppers really behave exactly the same as “real” car shoppers.  Up until now, the answer has always been, “Well we think so,” or “In my professional opinion we are asking the right questions.”

The introduction of the patent-pending Pied Piper Prospect Satisfaction Index® (PSI®) process in 2007 changed everything for car mystery shopping.  Instead of asking what are really “fake shoppers” their opinion about a dealership, Pied Piper PSI uses car mystery shoppers simply as “fact-gatherers” to measure factually whether a specific sales behavior happened, or did not happen.  Similarly, Pied Piper PSI measures only sales behaviors factually proven nationwide to drive sales.

Car manufacturers, dealer groups and individual dealerships use Pied Piper PSI car mystery shopping to easily, accurately and effectively measure how their dealerships sell cars.    

Go to www.piedpiperpsi.com for more details.

Pied Piper develops and runs sales & marketing programs to maximize performance of dealer networks.

Examples of Pied Piper programs:

• Prospect Satisfaction Index® (PSI®)"Mystery Shopping" to Turn More Shoppers into Buyers™.
  • In-Person
  • Internet/Email
  • Telephone
• Defector Diagnostic Survey™ to Learn to Keep More Customers.
• Retail Effectiveness Monitor® to Measure and Improve the Overall Customer Experience.
• Dealer Health Check™ to Measure, Diagnose and Improve the Overall Sales Effectiveness of Individual Dealerships.
• Dealer Performance Bonus Programs to Increase Manufacturer and Dealer Profitability while Paying for a Better Customer Experience.
• "Spin-to-Win" Sales Incentive Programs with Reloadable Debit Cards to Encourage Effective Salesperson/Dealership Behavior
• Other Examples: Facility Evaluation/Audit Programs to Encourage Facility Improvement and Upgrades, Pied Piper Purchase Funnel™, Lease Return Programs, Vehicle Delivery Programs, Co-op Advertising Programs, Point-of-Sales Kiosk Programs, Brand Image Element Leasing Programs, Best Practices and Management Consulting.

Go to www.piedpipermc.com for more details about Pied Piper Management Company LLC.